How to Grow Your Personal Brand as a Kitesurfing Influencer

Want to turn your passion for kitesurfing into a thriving personal brand? You're not alone. The intersection of kitesurfing and social media has created exciting opportunities for enthusiasts to build audiences, secure brand partnerships, and even turn content creation into a full-time career. Whether you're an instructor looking to expand your reach or a dedicated rider with a camera, this guide will show you exactly how to grow your personal brand as a kitesurfing influencer.

The kitesurfing industry is actively seeking authentic voices to represent their brands, with over 70% of companies now mentioning social media engagement in their business strategies. From free gear to paid partnerships, international travel opportunities to full-time marketing positions, the rewards can be substantial for those who build a compelling presence.

Ready to ride the wave of digital influence? Browse kitesurfing jobs and see what opportunities await in this exciting space.

Key Takeaways

Understanding the Kitesurfing Influencer Landscape

The kitesurfing influencer ecosystem is still relatively young compared to mainstream sports, creating a perfect opportunity for newcomers to establish themselves. Unlike saturated niches like fitness or fashion, kitesurfing offers space for authentic voices to gain visibility quickly.

"We foster a vibrant and inclusive work environment where teamwork and enthusiasm for water sports are at the forefront," notes Nordsee Academy in their company profile. This collaborative spirit extends to the content creation world, where the kitesurfing community values authenticity and passion over perfectly polished content.

The industry broadly recognizes three types of influencers:

• Athlete influencers: Professional or advanced riders showcasing high-level tricks and competitions

• Instructor influencers: Teaching-focused content creators who leverage their expertise for educational content

• Lifestyle influencers: Those who blend kitesurfing with travel, adventure, and broader lifestyle content

Data from job listings reveals that over 70% of kitesurfing companies now mention social media engagement as a valuable skill, signaling increasing opportunities for content creators. Companies like Boards & More GmbH (parent company of brands including Duotone) and North Action Sports Group actively seek individuals who can create engaging content across platforms.

"Working in a dynamic and quickly growing organisation, active in more than 70 countries," highlights one job listing from North Action Sports Group, demonstrating the global reach possible in this space.

For aspiring influencers, this landscape presents a clear message: the industry is actively looking for authentic voices to represent the sport. Building a personal brand in the kitesurfing industry isn't just about self-promotion—it's about contributing meaningfully to an expanding global community.

Explore Marketing Roles in Kitesurfing

Essential Elements of a Strong Kitesurfing Personal Brand

Creating a distinctive personal brand in the kitesurfing world requires intentional positioning and consistent presentation. Here's what makes a kitesurfing personal brand stand out:

Define Your Unique Angle

The most successful kitesurfing influencers aren't trying to be everything to everyone. They've claimed a specific territory within the sport:

• Technical focus: Specializing in specific skills (jumps, freestyle, wave riding)

• Geographic expertise: Becoming the go-to authority for a particular region

• Experience level: Focusing on beginners, intermediates, or advanced riders

• Equipment specialization: Becoming known for gear reviews and technical knowledge

• Lifestyle integration: Blending kitesurfing with travel, fitness, or sustainability

"Our team embodies a spirit of openness and collaboration, making it a welcoming space for both staff and guests," states Duotone Pro Center Torbole. This philosophy applies equally to content creation—your brand should feel welcoming and accessible to your target audience.

Visual Identity For Water Environments

Your visual presentation must be adapted for the unique challenges of water sports:

• Color palette: Blues, teals, and high-contrast colors that pop against ocean backgrounds

• Logo design: Simple, recognizable shapes that remain visible when scaled down on mobile

• Typography: Clean, readable fonts that remain legible when overlaid on bright beach scenes

• Content style: Consistent editing style, filters, and transitions across platforms

Authentic Voice and Positioning

Industry data shows that approximately 80% of kitesurfing companies value multilingual communication, highlighting the global nature of the sport. However, beyond language skills, finding your authentic voice is crucial.

"An honest, ethical and professional work environment" is frequently mentioned in job listings, indicating that these same values translate to successful content creators. Your communication style should reflect your genuine personality while remaining professional enough for brand partnerships.

Consistency Across Touchpoints

A strong kitesurfing brand maintains consistency across:

• Social media profiles (visual style, bio messaging, posting rhythm)

• Website/blog content (if applicable)

• Email communications

• In-person teaching or appearances

• Collaborations and partnerships

"We believe in creating a vibrant and inclusive work environment where teamwork and enthusiasm for water sports are at the forefront," notes Nordsee Academy. This inclusive approach should extend to how you engage with your audience across all platforms.

Remember that authenticity in the kitesurfing world means showing the full experience—the spectacular jumps and the wipeouts, the perfect conditions and the long waits for wind. Balancing authenticity with sponsorships can be challenging, but it's essential for long-term brand growth.

Explore Brand Partnership Opportunities

Creating Compelling Kitesurfing Content That Stands Out

Types of Content That Perform Best for Kitesurfing Audiences

The most engaging kitesurfing content typically falls into several categories, each serving a different purpose in your content strategy:

1. Action footage: Dynamic riding clips featuring jumps, transitions, and flowing rides

2. Tutorial content: Step-by-step instruction for skills ranging from beginner to advanced

3. Location showcases: Highlighting spectacular kitesurfing destinations

4. Equipment reviews: Detailed analysis of kites, boards, and accessories

5. Behind-the-scenes: The reality of kitesurfing life including setup, travel, and downtime

6. Lifestyle integration: Showing how kitesurfing fits into a broader lifestyle

"Opportunity to work in a stunning tropical paradise," notes Panama Kite Center in their job listings. This same appeal to breathtaking locations translates directly to content that performs well with audiences seeking both information and inspiration.

The most successful content combines education with entertainment, providing real value while capturing the excitement of the sport. Data from engagement metrics consistently shows that content teaching specific skills while showcasing beautiful locations generates the highest response rates.

For those teaching kitesurfing, leveraging your expertise in educational content creates a natural pathway to influencer status. As one job posting for an instructor position states: "Work with a team of passionate kitesurfers and share their knowledge."

Technical Setup for Capturing Amazing Kitesurfing Content

Creating professional-quality kitesurfing content requires specialized equipment and techniques adapted for challenging water conditions:

Essential Gear for Water Sports Content Creation:

"Access to some of the best kiteboarding conditions in the world" is highlighted by Panama Kite Center as a key benefit. To capture these conditions effectively, you'll need to master specific techniques:

• Over/under shots: Partially submerged camera techniques

• Follow-cam approaches: Safe methods for capturing fellow riders

• Drone regulations: Understanding local rules for aerial footage

• Low-light capture: Techniques for golden hour and sunset sessions

• Weather protection: Dealing with sand, salt, and water damage

Industry data indicates that 76% of kitesurfing schools and brands offer "free use of latest equipment" as a benefit, which can extend to content creation opportunities. Building relationships with local schools often provides access to better vantage points and equipment resources.

For those serious about creating standout content, investing in quality gear is essential—but technique and creativity ultimately matter more than expensive equipment. As many successful creators demonstrate, compelling viral kitesurfing videos often come from creative approaches rather than high-end gear.

Find Kitesurfing Jobs in Spain's Visual Paradise

Building Your Audience on the Right Platforms

Which Social Platforms Work Best for Kitesurfing Content?

Different platforms offer distinct advantages for kitesurfing content creators. Here's a strategic breakdown of where to focus your efforts:

"International environment that respects diversity, equality, and individuality," notes North Action Sports Group, highlighting the global nature of kitesurfing. This global appeal means a multi-platform approach often works best, with content adapted to each platform's strengths.

Instagram remains the dominant platform for kitesurfing influencers, with its visual nature perfectly suited to the sport's photogenic aspects. However, the rapid growth of TikTok has created new opportunities to reach audiences who may not yet be familiar with kitesurfing.

For those focusing on educational content, YouTube provides monetization opportunities through ad revenue alongside the ability to create comprehensive tutorials that aren't possible on shorter-form platforms.

Growing Your Followers and Engagement

Building a meaningful following requires strategic approaches tailored to the kitesurfing community:

Strategic Hashtag Usage

Beyond the obvious #kitesurfing and #kiteboarding, successful influencers use:

• Location-specific tags (#kitesurfinggreece, #tarifa, #lakegarda)

• Skill-level indicators (#beginnerkitesurfing, #kitesurf101)

• Brand-specific tags when featuring equipment

• Event-related tags during competitions

• Technique-focused tags (#kiteloops, #megaloop)

Community Engagement Techniques

"Our commitment to a supportive and inclusive atmosphere makes our workplace a motivating and rewarding place for our staff," notes SA Kitesurf Adventures. Apply this same community-focused approach to your content strategy by:

• Responding thoughtfully to all comments

• Engaging with similar accounts consistently

• Featuring community members and resharing UGC

• Creating interactive content (polls, questions, challenges)

• Joining existing kitesurfing communities and contributing value

Strategic Collaborations

Collaborating with other kitesurfing influencers can rapidly accelerate growth. Look for complementary creators who:

• Target similar but non-competing audiences

• Offer different expertise or perspective

• Are at a similar stage in their growth journey

• Share your values and content quality standards

Remember that growth in niche communities like kitesurfing tends to be more about depth than breadth—a smaller, highly engaged audience of actual kitesurfers is generally more valuable than a larger, passive audience with little interest in the sport.

For platform-specific strategies, explore Instagram growth strategies for kitesurfing influencers to master the platform most central to the industry.

Learn Social Media Strategies for Kitesurfing Influencers

Leveraging Prime Kitesurfing Locations for Brand Growth

The destinations where you create content significantly impact your brand's appeal and growth potential. Strategic location choices can dramatically accelerate your personal brand development.

Top Kitesurfing Destinations for Content Creation

Analysis of company and job data reveals these locations consistently mentioned as prime content creation spots:

"Access to equipment discount" and "opportunity to work in a stunning tropical paradise" appear repeatedly in job listings, indicating that location-based content creation can often be combined with work opportunities to reduce costs.

Seasonal Planning for Year-Round Content

The seasonal nature of kitesurfing provides a natural content calendar structure:

1. Follow the wind: Plan travel to align with prime conditions for action content

2. Use shoulder seasons: Create tutorial and lifestyle content during moderate conditions

3. Leverage off-season: Develop equipment reviews and technical content

4. Create location-specific series: Build audience anticipation for different destinations

"Working in a dynamic and quickly growing organisation, active in more than 70 countries," notes North Action Sports Group, highlighting the global opportunities available to those willing to travel.

Location-Based Content Strategies

Different locations naturally lend themselves to different content approaches:

• Established destinations (Tarifa, Cabarete): Focus on unique angles or specific spots less covered

• Emerging locations: Position yourself as the pioneer/expert for up-and-coming spots

• Luxury destinations: Emphasize exclusive experiences and high-end aspects

• Accessible locations: Create practical guides for everyday kitesurfers

For those teaching kitesurfing, securing positions in photogenic locations provides dual benefits: income plus content creation opportunities. Browse kitesurfing jobs in Italy for opportunities at visually stunning Lake Garda, or explore kitesurfing jobs in Thailand for tropical content backdrops.

Remember that authentic location content requires more than just beautiful backdrops—it should provide genuine insight into the kitesurfing experience at each destination, including practical information alongside aspirational imagery.

Discover Kitesurfing Opportunities in Brazil

From Instructor to Influencer: Dual Career Opportunities

Teaching kitesurfing and creating content can be powerfully complementary career paths. Industry data reveals that this dual approach offers unique advantages for personal brand building.

Leveraging Teaching Positions for Content Creation

Kitesurfing instructors have several inherent advantages when building personal brands:

1. Built-in demonstration opportunities during lessons (with student permission)

2. Access to equipment beyond personal gear

3. Established safety protocols for capturing action content

4. Daily practice in explaining concepts clearly

5. Regular networking with potential collaborators and students

"Use of school equipment to ride when not busy teaching" appears in 76% of job listings, providing a significant resource for content creators. KBA Thailand specifically notes this benefit along with "possibility to learn other watersports," expanding your content potential.

Many schools actively encourage instructors to create content. As one instructor at Horizon Surfing Center Kos explained: "They encouraged me to share my teaching experiences online—it brought in new students while building my following."

Strategic School Selection for Brand Building

When considering instructor positions, evaluate these factors for personal brand potential:

"Our instructors benefit from a supportive team atmosphere, ensuring that both our staff and students enjoy a positive experience," notes Nordsee Academy, highlighting the importance of a supportive environment for dual-path development.

Building Credibility Through Instruction

Teaching kitesurfing establishes authority in ways that are difficult to achieve through content alone:

• Certification credibility: IKO, VDWS, or other certifications signal expertise

• Hands-on experience: Demonstrable evidence of capabilities

• Problem-solving skills: Ability to troubleshoot common issues authentically

• Safety knowledge: Critical credibility factor in an adventure sport

• Student testimonials: Powerful social proof for your expertise

For those already teaching, internship opportunities at prominent schools can provide both skills development and content creation possibilities. North Action Sports Group offers trainee positions with benefits including "employee discount" and "time on the water with colleagues"—perfect for aspiring content creators.

The path from instructor to influencer isn't just about building followers—it can lead to full industry positions. As your personal brand grows, opportunities in marketing, team management, and brand representation emerge. For insights on this career progression, explore turning content creation into a full-time career.

Find Kitesurfing Instructor Positions

Partnering with Kitesurfing Brands and Securing Sponsorships

What Kitesurfing Brands Look for in Influencer Partnerships

Understanding what brands value helps position yourself as an ideal partner. Analysis of company information reveals these key factors:

1. Authentic brand alignment: Demonstrated genuine use and appreciation of products

2. Content quality: Professional presentation aligned with brand aesthetic

3. Audience engagement: Interaction rates often matter more than raw follower counts

4. Technical knowledge: Ability to accurately represent product features

5. Multilingual skills: 80% of companies value multilingual communication

6. Teaching capability: Ability to effectively demonstrate product benefits

7. Location representation: Presence in key markets or aspirational destinations

"An honest, ethical and professional work environment" is repeatedly emphasized in job listings from companies like WindyCity Kite Sports, indicating these same values extend to their brand ambassador relationships.

Equipment discounts are offered by 65% of companies analyzed, often serving as the entry point for brand relationships before progressing to paid partnerships. Companies like Duotone Pro Center Torbole note "brand new material" and "pro camps" as benefits, creating opportunities for content creators to connect with brands.

How to Approach Brands and Negotiate Partnerships

Securing partnerships requires strategic outreach and professional negotiation:

Partnership Progression Timeline

Data from job listings shows significant variance in compensation structures, from entry-level positions at €5,400/year to senior marketing roles at €72,000/year, providing a roadmap for progression.

Effective Outreach Strategies

1. Research thoroughly: Understand the brand's existing partnerships and content style

2. Engage organically: Build relationship through genuine interaction before pitching

3. Create brand-specific content: Demonstrate your value before requesting partnership

4. Develop a professional media kit: Include engagement metrics, audience demographics, content examples

5. Start appropriately: Match your ask to your current influence level

"Working in a dynamic and quickly growing organisation, active in more than 70 countries," highlights North Action Sports Group, pointing to the global opportunities available through the right partnerships.

For detailed guidance on brand approaches, explore getting sponsored by kitesurfing brands and securing brand deals as a kitesurfing influencer.

Remember that brand partnerships in kitesurfing require long-term relationship building. As one successful influencer with Duotone partnerships noted: "It took a year of consistent content before they noticed me, another six months of informal collaboration before any compensation was discussed."

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Monetizing Your Kitesurfing Personal Brand

Building a sustainable income from your kitesurfing personal brand requires diversification beyond basic sponsorships. Industry data reveals multiple revenue streams available to established influencers:

Revenue Stream Diversification

"Lots of fun, get-togethers, and parties," notes North Action Sports Group, highlighting the lifestyle benefits that often accompany monetization opportunities in the industry.

Beyond Sponsorships: Teaching and Service Opportunities

Instructional work provides stable income while building your brand. Analysis shows:

• Average kitesurfing instructor salaries range from €12,000-€36,000 annually

• 55% of positions include free accommodation, reducing living costs

• Many schools offer "commission on courses" in addition to base salary

• Seasonal positions can be strategically combined for year-round income

"We foster a supportive and engaging work environment that encourages personal and professional growth," notes Nordsee Academy, indicating the development opportunities available through teaching positions.

Digital Product Development

Creating educational or inspirational digital products can generate passive income:

• Online courses (technique improvement, trick tutorials)

• Destination guides (insider tips for popular locations)

• Equipment selection guides

• Training programs (kitesurfing-specific fitness)

• Preset packs (for editing kitesurfing photos/videos)

For detailed strategies on one promising avenue, explore affiliate marketing for kitesurfing content.

Industry Position Opportunities

As your influence grows, full-time industry positions become accessible:

• Marketing roles: Boards & More GmbH offers positions from €40,000-€60,000/year

• Content creation: Dedicated creator positions for established brands

• Team management: Managing ambassador programs or athlete teams

• Event coordination: Leveraging your network for competitions and demos

• Product development: Contributing to gear design and testing

"Possibility of continuing for the season," notes Jamakite School, highlighting how initial positions can lead to longer-term opportunities as you prove your value.

Remember that monetization often follows a predictable progression—from equipment access to paid partnerships to professional roles. The key is consistently delivering value while building relationships throughout the industry. Browse kitesurfing opportunities in Brazil and other prime locations for positions that can help fund your content creation journey.

Learn How to Turn Content Creation Into a Full-Time Career

Measuring Success and Scaling Your Kitesurfing Brand

Effective growth requires careful tracking of key metrics and strategic scaling. Here's how to measure and expand your kitesurfing personal brand:

Key Performance Indicators for Watersports Content

Track these metrics to gauge your brand's health and growth:

1. Engagement rate: Interactions divided by impressions (industry benchmark: 3-5%)

2. Audience growth rate: Monthly follower increase percentage

3. Content performance by type: Which formats generate most engagement

4. Conversion metrics: Click-throughs to affiliated brands/products

5. Brand partnership inquiries: Inbound opportunity frequency

6. Website traffic: If applicable

7. Email subscriber growth: For newsletter/list building

8. Saved content ratio: Particularly important for tutorial content

9. Location-based engagement: Performance patterns by featured destination

"Our commitment to a supportive and inclusive atmosphere makes our workplace a motivating and rewarding place for our staff," notes SA Kitesurf Adventures. This same supportive approach applies to community building—measuring how effectively you're fostering connection is as important as tracking pure numbers.

Analytics Tools for Kitesurfing Content Creators

Growth Milestones and Scaling Strategies

Based on industry patterns, anticipate these milestones:

6 Months:

• Consistent posting rhythm established

• Core content themes defined

• Initial audience of engaged followers (500-1,000)

• First brand introductions made

12 Months:

• Recognizable visual style developed

• Regular engagement from industry accounts

• Growing audience (2,000-5,000 followers)

• Initial product access or discount partnerships

18-24 Months:

• Established authority in specific niche

• Active brand relationships with compensation

• Audience large enough for monetization (10,000+ followers)

• Invitations to industry events or athlete camps

"Passion for water sports and outdoor activities" remains at the core of successful scaling. As HotSpot emphasizes: "We prioritize a positive work environment that enhances both employee satisfaction and guest experiences." This same principle applies to audience growth—sustainable scaling requires maintaining authenticity while expanding reach.

To effectively measure success, establish baseline metrics for each platform, then track progress monthly. Use insights to refine your content strategy, focusing on what resonates most with your audience while aligning with your personal brand values.

For deeper insights into professional development pathways, explore how to turn kitesurfing content creation into a full-time career.

Master Instagram Growth Strategies for Kitesurfing

What's Next? Taking Your Kitesurfing Brand to Professional Heights

The journey from enthusiast to influencer to industry professional is increasingly well-defined in the kitesurfing world. As your personal brand grows, exciting opportunities emerge to transform your passion into a thriving career.

Emerging Trends in Kitesurfing Content

Stay ahead of these developing opportunities:

1. Interactive content experiences: 360-degree videos, virtual spot tours, and augmented reality tutorials

2. Sustainability focus: Content highlighting eco-friendly practices and conservation efforts

3. Technical breakdowns: Performance analysis using data metrics and visualization

4. Cross-disciplinary content: Combining kitesurfing with fitness, mental performance, and lifestyle elements

5. Authentic community building: Moving beyond aspirational content to genuine connection

"Our team is made up of individuals who are not just skilled in their craft but also committed to providing an unforgettable experience for our guests," notes Panama Kite Center. This focus on memorable experiences applies equally to content creation—the most successful creators deliver distinctive, meaningful content that transcends simple tricks or destinations.

Industry Position Pathways

Personal brand success can lead to professional roles including:

• Brand management: Overseeing marketing for established kitesurfing companies

• Product development: Contributing to gear design based on user insights

• Team leadership: Managing influencer programs or athlete teams

• Event direction: Creating and managing competitions or festivals

• Content direction: Leading brand content strategy and execution

Data from job listings reveals significant opportunities for personal brand builders, with senior marketing positions at companies like Boards & More GmbH offering €48,000-€72,000 annually plus benefits including "mobile office & flexible working hours" and "passion for our products."

Building Your Legacy in Kitesurfing

Beyond immediate career opportunities, consider how your personal brand contributes to the broader kitesurfing community. The most respected influencers:

• Advocate for environment protection in coastal areas

• Promote safety and responsible practices

• Introduce new participants to the sport

• Preserve and share the culture and history of kitesurfing

• Support accessibility and inclusion efforts

"Passion for water sports and outdoor activities" remains at the heart of successful kitesurfing influencers, regardless of audience size or commercial success. As you grow your personal brand, maintain this authentic connection to what first drew you to the water.

Whether you're just starting your content creation journey or looking to take your established brand to professional heights, the kitesurfing industry offers rewarding pathways for those who combine authentic passion with strategic brand building. The combination of dream locations, supportive community, and growing commercial interest creates perfect conditions for building a meaningful personal brand.

Ready to ride this wave of opportunity? Browse kitesurfing jobs and begin your journey today.

The wind is calling. Will you answer?

Explore Marketing Careers in Kitesurfing

Frequently Asked Questions

How much can kitesurfing influencers earn?

Kitesurfing influencers' earnings vary widely based on follower count, engagement, and business model. Entry-level influencers typically earn through product exchanges and small sponsorships (€5,400-€18,000/year equivalent value), while established creators can earn €30,000-€45,000 annually through brand partnerships, affiliate marketing, and content creation. Top influencers who transition to full marketing roles can earn €48,000-€72,000+ as shown in industry job data.

What equipment do I need to create kitesurfing content?

Essential equipment includes a waterproof action camera (GoPro or similar), mounting accessories for your board/kite/helmet, a drone for aerial footage (with waterproof landing capability), a quality smartphone for behind-the-scenes content, basic editing software, and weatherproof storage solutions. Many kitesurfing schools and brands offer equipment access as a benefit, with 76% of job listings mentioning "free use of latest equipment."

How long does it take to build a successful kitesurfing brand?

Building a successful kitesurfing personal brand typically takes 12-24 months of consistent content creation. Most influencers see meaningful engagement after 6 months, initial brand partnership opportunities around 12 months, and potential for monetization or industry positions after 18-24 months of dedicated effort and community building.

Which social media platform is best for kitesurfing content?

Instagram remains the primary platform for kitesurfing content due to its visual nature and strong action sports community. TikTok is growing rapidly for short-form trick videos and tutorials, while YouTube is essential for in-depth tutorials and travel content. The ideal approach is a multi-platform strategy with Instagram as your hub, adapting content for each platform's strengths.

How do I approach kitesurfing brands for sponsorships?

When approaching kitesurfing brands, first engage naturally with their content, then send a professional email with your media kit highlighting your audience demographics, engagement rates, and content samples. Include specific collaboration ideas tailored to their brand. Data shows that demonstration of authentic brand alignment and content quality often outweighs pure follower counts when securing partnerships.

Do I need to be a professional kitesurfer to become an influencer?

No, you don't need to be a professional kitesurfer to build a successful personal brand. While skill adds credibility, many successful influencers focus on the learning journey, lifestyle aspects, travel experiences, or equipment reviews. Authenticity and consistent content often matter more than professional-level skills, with many brands specifically looking for relatable content creators.

What makes kitesurfing content go viral?

Viral kitesurfing content typically combines exceptional action footage, unique locations, storytelling elements, and either educational value or emotional impact. According to industry data, content showing spectacular jumps/tricks, beautiful destinations, learning milestones, or authentic mishaps tends to perform best. Timing content with major kitesurfing events or seasonal trends also boosts viral potential.

How can I balance authenticity with monetization?

Balance authenticity with monetization by only partnering with brands whose products you genuinely use, being transparent about sponsored content, maintaining a healthy ratio of non-sponsored to sponsored posts (80:20 recommended), and focusing on providing value to your audience first. Job listings consistently emphasize "an honest, ethical and professional work environment" as key values in the kitesurfing industry.