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- Working with Athletes to Develop New Kitesurfing Gear: Industry Insights
Working with Athletes to Develop New Kitesurfing Gear: Industry Insights

The magic of breakthrough kitesurfing gear doesn't happen in corporate boardrooms—it happens when innovative companies collaborate with passionate athletes. Working with athletes to develop new kitesurfing gear is the secret sauce behind the sport's most revolutionary advancements. This collaborative approach is how companies like Boards & More, North Action Sports Group, and Reedin stay at the cutting edge, turning athlete feedback into gear that transforms the riding experience.
Whether you're a gear designer looking to improve your athlete collaboration process, a rider hoping to get involved in product development, or simply curious about how your favorite gear comes to life, this article pulls back the curtain on this fascinating intersection of athletics and innovation. We'll explore the entire process, from initial concept to market launch, with real insights from the industry's leading companies.
Ready to dive into the world of kitesurfing product innovation? Browse kitesurfing product development jobs to see what opportunities await.
Key Takeaways
Aspect | Insight |
---|---|
Collaboration Process | Most gear development cycles take 12-18 months from concept to market, with athletes involved from early prototyping |
Major Companies | Boards & More, North Action Sports Group, Reedin, Ozone Kites, and CORE Kiteboarding lead in athlete collaborations |
Salary Ranges | €5,400 (entry-level) to €72,000 (senior roles) depending on position and experience |
Career Pathways | Athletes can transition to roles in testing, product management, or marketing with relevant skills/education |
Required Skills | Technical knowledge, clear communication, and ability to translate feeling into actionable feedback |
Sustainability | Growing focus on eco-friendly materials and production processes, driven by both market demands and athlete advocacy |
Future Trends | Increased digital collaboration tools and greater focus on specialized gear for niche disciplines |
The Collaborative Process: How Kitesurfing Companies Work with Athletes
The journey from concept to market-ready kitesurfing gear is a carefully orchestrated dance between designers, engineers, and athletes. This collaborative process typically spans 12-18 months, with athlete input woven throughout each crucial stage.
"Our team is passionate about pushing the boundaries of design and production, working closely with product designers and local staff to ensure prototypes are developed efficiently," explains a representative from Ozone Kites, highlighting the integrated approach that defines successful kitesurfing innovation.
The process typically follows these stages:
Concept Development: Initial ideas are formed based on market research, technological innovations, and identified needs
Early Prototyping: Rough prototypes created for initial testing
Athlete Input Sessions: Selected riders test prototypes and provide detailed feedback
Refinement: Designs are modified based on athlete feedback
Advanced Prototyping: Near-final versions are created for extensive field testing
Production Planning: Manufacturing processes are finalized
Market Launch: The final product is released with athlete endorsement
This collaboration isn't a one-way street. As one product manager at Boards & More notes, "With a focus on innovation, sustainability, and market leadership, we develop and deliver high-performance products to enthusiasts worldwide." This mindset ensures that athletes aren't just testing subjects but true development partners.
Want to learn more about how new kiteboarding products come to life? Discover the complete process of developing a new kiteboarding product in our detailed guide.
Selecting the Right Athletes for Product Development
Not all great riders make great product developers. Companies are highly strategic about which athletes they bring into the development process, looking for a specific set of qualities beyond just riding skill.
"Founded by passionate kiteboarders Damien Girardin and Kevin Langeree, our mission is to enhance every session for our customers through innovative product design and development," shares Reedin in their company mission, underscoring the importance of having athletes who genuinely understand both the sport and product development.
The ideal athlete collaborators typically have:
Exceptional feel: The ability to detect subtle differences in gear performance
Articulate communication: Can clearly explain what they're feeling and why it matters
Technical understanding: Basic knowledge of design principles and materials
Patience: Willingness to test multiple iterations and provide detailed feedback
Diverse riding styles: Companies often select a mix of freestyle, wave, and race specialists
Many companies employ a tiered approach to athlete testing, with a small core group of professional athletes involved in early development, followed by a broader group of recreational riders for real-world validation. This ensures the gear performs well for the entire target audience, not just elite riders.
Curious about how kitesurfing companies select athletes for their development teams? Learn the insider criteria that could help you become part of the process.
From Concept to Testing: The Athlete's Input Journey
Once athletes join the development team, they become integral to every phase of the product's evolution. Their involvement typically begins after initial concepts have been sketched but before significant resources are committed to production.
"Our team is composed of dedicated individuals who share a love for innovation and teamwork, providing opportunities for professional growth and development," explains a representative from Reedin, highlighting how athlete feedback becomes part of the company's DNA.
The athlete input process generally follows this path:
Briefing sessions: Athletes are introduced to the design goals and parameters
Initial testing: Early prototypes are tested in controlled conditions
Feedback collection: Through interviews, questionnaires, and video analysis
Iteration testing: Modified designs are retested to validate improvements
Field testing: Near-final designs are tested in various real-world conditions
Pre-production validation: Final approval before full production begins
Athlete feedback is documented meticulously, often using standardized forms that capture both quantitative ratings and qualitative impressions. Many companies now utilize video analysis to correlate subjective feedback with observable performance characteristics.
"Be part of a company renowned for pioneering products in the bike and watersports sectors, shaping trends and driving innovation globally," invites a Boards & More job listing, indicating how closely athlete input is valued in their development process.
Looking to understand how prototypes evolve through testing? Explore the prototype testing process that transforms rough ideas into refined gear.
Essential Skills for Effective Athlete-Designer Collaboration
Successful collaboration between athletes and design teams requires a specialized skill set on both sides. It's not enough for athletes to be exceptional riders, nor for designers to be technical wizards—they must create a shared language and understanding.
Based on our analysis of job descriptions from leading kitesurfing companies, these skills are consistently valued:
Technical vocabulary: Understanding terms like "canopy tension," "leading edge pressure," and "bar feedback"
Visual communication: Ability to sketch concepts or identify specific areas of concern
Data interpretation: Making sense of performance metrics and test results
Prototype testing methodology: Following structured testing protocols
Feedback articulation: Translating subjective feelings into actionable design insights
As a representative from Ozone Kites explains, "At Ozone Kites, we foster a culture of collaboration, innovation, and proactive problem-solving." This collaborative culture requires both athletes and designers to step outside their comfort zones to find common ground.
Many companies implement formal training for their athlete testers, ensuring they understand the technical constraints and possibilities. Similarly, designers often spend time on the water to better appreciate the athletic perspective. This two-way education creates fertile ground for meaningful innovation.
Ready to explore the cutting edge of kiteboarding gear design? Learn more about innovation in kiteboarding gear and how it's revolutionizing the sport.
Common Challenges and Solutions
Even in the most well-structured collaboration, challenges inevitably arise. Recognizing and addressing these obstacles is key to successful product development.
One of the most common challenges is balancing athlete preferences with mass market needs. Pro riders often prefer gear optimized for extreme performance, while most customers need equipment that balances performance with user-friendliness and durability.
"The organization places a strong emphasis on customer service, ensuring that all employees are equipped with the skills needed to provide exceptional experiences for guests," notes a company profile, highlighting how the end-user experience must remain central to development decisions.
Other common challenges include:
Challenge | Solution |
---|---|
Communication barriers between technical and experiential feedback | Develop shared vocabulary and regular translation sessions |
Seasonal testing constraints | Plan global testing to access different conditions year-round |
Conflicting feedback from different athletes | Weight feedback based on target audience alignment |
Balancing innovation with manufacturing feasibility | Include production experts early in the design process |
Maintaining confidentiality during development | Clear agreements and limited test locations |
Companies like Boards & More have refined their processes to address these challenges, creating structured feedback formats that help translate subjective impressions into technical specifications. Others use dedicated product managers who serve as "translators" between athletes and design teams.
The Business Side: Companies Leading Kitesurfing Innovation
Several companies have established themselves as leaders in athlete-driven innovation, each with their own approach to collaboration and development. Based on our analysis of industry job listings, these organizations are actively investing in product development:
Company | Headquarters | Key Development Locations | Notable Roles | Salary Range |
---|---|---|---|---|
Boards & More GmbH | Germany | Oberhaching, Molln (Austria) | Product Manager, E-Commerce Manager | €40,000-€72,000 |
North Action Sports Group | Netherlands | Katwijk | Product Development Trainee, Design Trainee | €5,400-€30,000 |
Reedin | Netherlands | Harderwijk | Marketing Specialist (Wing division) | €30,000-€45,000 |
Ozone Kites | UK | Vietnam (production) | Production Liaison Officer | €24,000-€36,000 |
CORE Kiteboarding | Germany | Fehmarn | Various product roles | €30,000-€45,000 |
These companies don't just create products—they shape the future of the sport. "With a commitment to sustainability and innovation, Boards & More develops and delivers high-performance products to enthusiasts worldwide," notes one company profile, showing how their influence extends beyond individual gear items.
Looking for opportunities in this exciting field? Explore product development jobs in Germany, a hub for kitesurfing innovation.
Case Study: Reedin's Approach to Athlete Collaboration
Reedin offers a compelling example of athlete-centered product development taken to its logical conclusion: a company founded and led by athletes themselves.
"Founded by passionate kiteboarders Damien Girardin and Kevin Langeree, our mission is to enhance every session for our customers through innovative product design and development," states the company's profile. This athlete-led approach infuses every aspect of their development process.
What makes Reedin's approach distinctive:
Athlete founders: Direct experience with both professional riding and product development
Focus on rider experience: Products developed primarily from the rider's perspective
Nimble development cycles: Faster prototype-to-production timeline than larger corporations
Community feedback: Active engagement with riders at all levels, not just pros
Specialized focus: Concentrating on specific product categories where they can excel
This approach has yielded notable success, with their wing foiling products gaining particular recognition for innovation. The company continues to grow, recently advertising for a "Marketing specialist (full stack marketeer) - Wing afdeling" with a salary range of €30,000-€45,000, indicating their ongoing investment in this development approach.
Career Paths: From Athlete to Product Developer
For many passionate kitesurfers, transitioning from athlete to product developer represents an ideal career path that keeps them connected to the sport they love. Our analysis of job listings reveals several common entry points and progression paths.
Typical career progression paths include:
Athlete Tester → Product Specialist → Product Manager: The most direct path, leveraging riding experience into product expertise
Instructor → Brand Ambassador → Marketing/Product Role: Using teaching experience to inform user-focused development
Technical Background + Kitesurfing → Engineering Role: Combining technical education with sport passion
Shop Staff → Product Support → Product Development: Using customer interaction experience to inform design
"Dynamic and quickly growing organization" and "Opportunities for professional growth and development" are common phrases in job listings, indicating the potential for career advancement in this field.
Salary progression generally follows experience and responsibility:
Entry-level/trainee positions: €5,400-€18,000
Mid-level specialists: €30,000-€45,000
Senior product managers: €48,000-€72,000
Educational requirements vary, with technical roles typically requiring relevant degrees, while roles focused on user experience and testing often prioritize direct sport experience over formal education.
Want to turn your kitesurfing passion into a career? Learn how to get hired by a kitesurfing gear company with our comprehensive guide.
Getting Your Foot in the Door: Entry-Level Opportunities
For those looking to break into kitesurfing product development, several entry points offer valuable first steps on the career ladder.
Based on our analysis of current job listings, these entry opportunities include:
Trainee Positions: North Action Sports Group offers positions like "PRODUCT DEVELOPMENT / PRODUCTION TRAINEE MYSTIC APPAREL" with compensation around €5,400/year plus benefits
Internships: Several companies offer internships in design, marketing, and product development
Brand Ambassador Roles: Often combine promotion with product feedback
Shop and School Staff: Provides industry exposure and networking opportunities
Freelance Testing: Some companies hire seasonal testers for specific projects
"Trainee salary (€450 / 40 hours), Employee Discount, Lunch at work, International environment that respects diversity, equality, and individuality," lists one North Action Sports Group job posting, illustrating the typical entry-level package.
While compensation at this level is modest, these positions offer invaluable experience and industry connections. Many product managers at major brands started in similar entry-level positions before advancing.
Key skills that help secure these opportunities include:
Demonstrated passion for kitesurfing
Basic technical understanding
Strong communication skills
Willingness to learn
Related education or experience (design, engineering, sports science)
Considering starting your journey in the industry? Explore internship and apprenticeship opportunities in the kitesurfing world.
Materials and Technology Innovation in Kitesurfing
Material selection and technological innovation form the backbone of kitesurfing gear advancement. The collaboration between athletes and development teams often centers around finding the perfect balance of performance properties.
Recent trends in materials include:
Stronger, lighter canopy materials: Ripstop fabrics with improved tear resistance
Advanced composites: Carbon fiber and specialized fiberglass combinations for optimal flex patterns
Hybrid construction techniques: Combining different materials for specific performance characteristics
Smart manufacturing: Using advanced production techniques to reduce weight while maintaining strength
Biomimetic design: Drawing inspiration from nature for improved aerodynamics
"We pride ourselves on crafting innovative and quality-driven products that enhance the outdoor experience for adventure enthusiasts around the globe," shares Ozone Kites, highlighting their commitment to material excellence.
The testing process for new materials is particularly rigorous, often requiring specialized knowledge beyond riding skills. Athletes involved in this aspect of development typically develop expertise in material properties, helping them provide more valuable feedback.
Specific innovations mentioned in job listings include specialized production techniques for wings and boards, advanced lamination processes, and proprietary bladder technologies—all developed with significant athlete input.
Curious about the latest advancements? Learn more about kitesurfing materials innovation and how it's changing the sport.
Sustainability in Kitesurfing Gear Development
Sustainability has moved from a fringe concern to a central focus in kitesurfing gear development. Both companies and athletes are increasingly advocating for more environmentally responsible approaches to design and production.
"Commitment to Sustainability: Work for a company that values environmental responsibility and integrates sustainability into its products and practices," states a Boards & More job listing, demonstrating how this value is now integral to their corporate identity.
Key sustainability initiatives include:
Reduced waste manufacturing processes: Optimizing production to minimize material waste
Recycled and bio-based materials: Incorporating environmentally friendly alternatives
Durability focus: Designing products with longer usable lifespans
Repair-friendly construction: Making products easier to fix rather than replace
End-of-life considerations: Planning for recyclability when gear reaches retirement
Athletes play a crucial role in this shift, not only by testing sustainable alternatives but also by becoming advocates for eco-friendly approaches. Many pro riders now specifically request involvement in "green" product lines, using their influence to push the industry toward more responsible practices.
Companies like North Action Sports Group and Boards & More explicitly mention sustainability in their job listings, confirming that this focus has become a competitive advantage in the market.
Want to learn more about the future of eco-friendly gear? Explore sustainable kitesurfing gear development and its growing importance.
Compensation and Benefits in Kitesurfing Product Development
Understanding the compensation landscape helps both athletes and professionals gauge opportunities in this specialized field. Based on our analysis of current job listings, here's what you can expect:
Role | Experience Level | Annual Salary Range | Common Benefits |
---|---|---|---|
Trainee/Intern | Entry | €5,400-€18,000 | Equipment discounts, lunch provided, training |
Marketing Specialist | Mid | €30,000-€45,000 | Sports equipment budget, hybrid work options |
Product Manager | Mid | €40,000-€60,000 | 30 days vacation, mobile office, team events |
Senior Marketing/Product | Senior | €48,000-€72,000 | Leadership opportunities, comprehensive benefits |
Production Liaison | Mid | €24,000-€36,000 | International travel, equipment testing |
Beyond salary, kitesurfing product development roles typically offer attractive lifestyle benefits. "Budget for your sports equipment, Access to a Corporate Benefits Platform, Jobrad, Mobile Office Arrangement, 30 days vacation," lists one Boards & More job posting.
For athletes collaborating on product development without formal employment, compensation typically comes through:
Product sponsorship
Testing stipends
Consultation fees
Royalty arrangements for signature products
Travel and expenses coverage
The more involved an athlete becomes in the development process, the more formal the compensation structure tends to become, potentially evolving into full-time employment in product-related roles.
Future Trends: Where Kitesurfing Gear Development is Heading
The collaboration between athletes and companies continues to evolve, with several emerging trends shaping the future of kitesurfing gear development.
Based on our analysis of industry job listings and company profiles, these trends include:
Digital collaboration tools: Advanced software for remote feedback and design reviews
3D printing for rapid prototyping: Faster iteration cycles through in-house prototype creation
Biometric feedback integration: Using performance data to complement subjective athlete input
Eco-materials innovation: Continued advancement in sustainable material options
Discipline-specific development teams: Specialized groups for wave, freestyle, foiling, etc.
Global testing networks: Distributed teams ensuring year-round testing in optimal conditions
Direct-to-consumer feedback loops: Incorporating input from everyday riders more systematically
"Our commitment to sustainability and innovation reflects our desire to not only lead in the market but also to contribute positively to the environment and our communities," notes Boards & More GmbH in their company profile, signaling their forward-thinking approach.
The most successful companies are already implementing many of these trends, creating more structured and sophisticated collaboration models that maximize the value of athlete input while maintaining efficient development timelines.
Stay ahead of the curve by exploring kitesurfing gear trends and innovations that are shaping the future of the sport.
Expert Insights: Advice from Industry Professionals
Drawing from our comprehensive analysis of company profiles and job listings, here's essential advice for both athletes and developers looking to collaborate effectively:
For Athletes:
"Develop your technical vocabulary to articulate feedback precisely"
"Understand the business constraints—not every great idea is commercially viable"
"Be patient with the development process; meaningful innovation takes time"
"Learn basic design principles to provide more constructive input"
"Build your communication skills as much as your riding skills"
For Companies and Developers:
"Value a passion for sports and an adventurous spirit, which are central to our company identity" - Boards & More GmbH
"Foster a culture of collaboration, innovation, and proactive problem-solving" - Ozone Kites
"Create a supportive work environment where every team member feels valued and motivated" - Reedin
"Provide your team with the resources and opportunities they need to thrive" - North Action Sports Group
"Balance technical expertise with real-world riding experience in your development team"
For Both:
"Our team is passionate about pushing the boundaries of design and production, working closely with product designers and local staff to ensure prototypes are developed efficiently" - Ozone Kites
"With a focus on innovation, sustainability, and market leadership, Boards & More develops and delivers high-performance products to enthusiasts worldwide"
"Be part of a company renowned for pioneering products in the bike and watersports sectors, shaping trends and driving innovation globally"
These insights highlight the importance of balancing technical expertise with authentic sport experience, maintaining open communication, and approaching development with patience and persistence.
Take Your Place in Kitesurfing Innovation: Next Steps
The collaboration between athletes and companies continues to drive kitesurfing gear innovation forward, creating exciting opportunities for those passionate about the sport and product development. Whether you're an athlete looking to share your insights or a designer hoping to create the next breakthrough product, this dynamic field offers fulfilling career paths that combine passion with profession.
From trainee positions at €5,400 to senior roles reaching €72,000, the financial rewards grow alongside your expertise and contribution. But perhaps more valuable is the opportunity to shape the future of a sport you love, working with like-minded individuals who share your passion for kitesurfing and innovation.
Ready to ride the wave of kitesurfing product development? Explore kitesurfing product development opportunities and find your place in this exciting industry. The next breakthrough gear might have your fingerprints all over it!
Frequently Asked Questions
How do kitesurfing companies select athletes for product development?
Companies look for athletes who combine exceptional riding skills with strong communication abilities and technical understanding. The ideal collaborators can articulate subtle performance differences and translate feelings into actionable feedback. Many companies use a tiered approach, involving professional athletes in early development and recreational riders for real-world validation. According to job listings from companies like Boards & More and Reedin, they value riders who understand both the sport's technical aspects and the needs of their target market.
What compensation can athletes expect for helping develop new gear?
Compensation varies widely based on involvement level. Pro athletes with formal roles receive salaries ranging from €30,000-€72,000 for product management positions, based on our analysis of job listings. Athletes involved in testing without formal employment typically receive benefits like equipment sponsorship, testing stipends (often €500-€2,000 per project), travel expenses, and sometimes royalty arrangements for signature products. The more involved an athlete becomes in the development process, the more structured the compensation typically becomes.
Do I need technical design skills to be involved in kitesurfing product development?
While technical design skills are valuable, they're not always required for initial involvement. Many athletes start in testing roles where riding experience and communication skills are more important than technical expertise. However, for career advancement into formal product development positions, technical knowledge becomes increasingly important. Companies like North Action Sports Group offer trainee positions (€5,400/year) that provide on-the-job training, allowing you to develop technical skills while contributing your riding expertise.
How long does the typical kitesurfing gear development process take?
Based on industry data, most kitesurfing gear development cycles take 12-18 months from initial concept to market release. The process includes several phases: concept development (1-2 months), early prototyping (2-3 months), athlete testing cycles (4-6 months), refinement (2-3 months), production preparation (2-3 months), and marketing preparation (1-2 months). Some companies like Reedin, founded by athletes Damien Girardin and Kevin Langeree, have implemented more nimble development cycles, potentially shortening this timeline for certain products.
Which companies are currently leading in kitesurfing gear innovation?
Based on our analysis of job listings and industry data, the leading companies in kitesurfing gear innovation include Boards & More GmbH (brands include Duotone, ION), North Action Sports Group, Reedin, Ozone Kites, and CORE Kiteboarding. These companies actively hire for product development roles and explicitly mention innovation in their company values. Boards & More GmbH, with headquarters in Germany and operations in Austria, has the most extensive product development team, with roles ranging from trainees to senior product managers commanding salaries of €40,000-€72,000.
What education or certification is needed for kitesurfing product development roles?
Education requirements vary by role, but most technical positions require relevant degrees in fields like product design, engineering, materials science, or industrial design. Marketing-focused development roles may accept business or marketing degrees. For athletes transitioning to development roles, extensive sport experience can sometimes substitute for formal education. Certifications from organizations like IKO or VDWS can be valuable additions, particularly for those coming from an instruction background. Entry-level positions at companies like North Action Sports Group focus more on passion and potential than specific credentials.
How can I transition from being a kitesurfing instructor to product development?
Transitioning from instruction to product development typically follows a step-by-step path. Many instructors start by becoming brand ambassadors or testers, providing feedback on gear they use while teaching. Building relationships with brand representatives at your school or local events creates networking opportunities. Developing additional skills in areas like photography, marketing, or technical writing makes you more valuable to development teams. According to job listings, companies like Boards & More value teaching experience for its insights into beginner and intermediate user needs. Consider pursuing further education or certifications in product design, materials, or business to strengthen your candidacy for formal roles.
What are the current trends in kitesurfing gear materials and technology?
Current trends focus on lighter, stronger materials and more sustainable production. Specific innovations mentioned in job listings include advanced ripstop fabrics with improved tear resistance, carbon-composite construction for optimized flex patterns, and hybrid manufacturing techniques that combine different materials for specific performance characteristics. Sustainability is increasingly important, with companies like Boards & More explicitly mentioning "environmental responsibility and integrates sustainability into its products and practices" in their job descriptions. Digitalization of the development process is also advancing, with 3D modeling, simulation tools, and biometric feedback systems playing growing roles in the athlete-developer collaboration.
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